New Lead Nurturing Study from Aberdeen Group

Aberdeen Group recently released Lead Nurturing: The Secret To Successful Lead Generation, and they are offering a free download of the report until January 30, 2009.

The report includes:

• Basics of lead nurturing
• Analysis of how lead nurturing is linked to top-performing businesses
• A guide to best practices, including a case study
• Tips on developing content

This piece is worth the read, whether you are looking to improve your use of a marketing automation solution or just starting to investigate the benefits. If you don’t have time to read the full report, Demand Gen Report has put together an excellent summary of the key findings.