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B2B Has a Moment in the Sun

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 I thought all B-to-B Marketers might enjoy this recent piece Jonathan Salem Baskin wrote for BtoB Magazine. Baskin reflects on the fact that in this time of economic downturn, B-to-C marketers are coming to terms with the fact that flashy branding campaigns can’t always equal sales - sometimes you have to get back to basics.

“B-to-c marketers are going to start thinking and acting like b-to-b folks,” says Baskin. “You are better positioned, better prepared and better armed to weather the downturn than your b-to-c brethren.”

Written by Adam Blitzer

December 1, 2008 at 4:16 pm

Posted in Industry News

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