Marketing in the Cloud is Doing Just Fine

Quite a big deal was made recently about’s 38 minute outage last week. I have to say I agree with Paul Greenberg, when he said calling ”the cloud into question because their servers were down for 38 minutes is a little bit of an emotional overload.” 

People are quick to blame the cloud when there is more than a few minutes of downtime, calling its reliability into question. What most people do not consider is that internally hosting an application does not give any better guarantee of uptime. For many businesses it probably increases the liklihood of an outage. At most companies that I have worked for the Internet, VOIP phones, apps hosted on internal servers, and other services had outages at least a few times a year. Human error, catastrophic failures, and acts of nature can strike even the most ironclad systems. In the grand scheme of things, 38 minutes for to get everything back up is pretty impressive. It is also great they put up an explanation on, which is not something that most vendors would do.

On a personal level, I just recently moved this blog from the installed version of WordPress to the hosted version. Why on earth would I want to spend time installing security patches, managing the hosting for it, or any of the other headaches of installed software. of course has expertise in managing its own software. I also use a SaaS CRM, marketing automation platform, project management tool, and community management system.

About Adam Blitzer
Adam Blitzer is the Vice President of Marketing at Pardot and has been in the interactive marketing world for the better part of a decade.

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2 Responses to Marketing in the Cloud is Doing Just Fine

  1. David Jung says:

    38 minutes is not a lot, I agree. The problem is that you have no control, and no assurance about when things will be resolved during that time.

    Its similar to being stuck taxiing on a runway, as opposed to being stuck in rush-hour traffic.

  2. Adam Blitzer says:

    Thanks for the reply and that is definitely a good analogy David.

    I have to say though that my experience at large (or even smaller) companies do not leave me to believe I would have any more control over internal systems. That is possibly due to my role as a marketer (not a lot of visibility into the IT departments). has hundreds of thousands of stakeholders (users) and I trust that the fire under them is quite a bit brighter than for most internal IT depts.

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