B2B Marketing ROI

The A to Z of B2B

End the Sibling Rivalry Between Marketing and Sales

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A common topic I read about is the departmental feud between Marketing and Sales. In one regard, they are siblings that clearly act as one. One blames the other for the lack of quality, quantity, or a variety of other items. Although each department comes from the same family (company), their approach towards one another is due for a revamping. This is the way to create synergy between Marketing & Sales: treat each other as if they were a potential customer!

When someone reaches out to a new prospect, each action is strategic and carefully executed. The prospect explains the circumstances, their needs are evaluated, recommendations are given and a professional relationship is developed. Most times, not everything is solved immediately and the sales cycle takes full effect. Marketing and Sales should adopt the inner campaign cycle that should let eat department understand the necessary development process of each new marketing or sales campaign. By having a more professional relationship as opposed to a dueling sibling rivalry, marketing and sales will naturally be able to let synergy evolve between them.

Written by Adam Blitzer

August 22, 2008 at 4:35 pm

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