Marketing Automation Book Published
June 1, 2010 1 Comment
If you have followed my posts you may have noticed that I have taken quite a hiatus over the past half year. Writer’s block? Actually, quite the opposite.
My latest labor of love is a marketing automation primer that I have published with my Pardot co-founder David Cummings. The material assumes a strong knowledge of both interactive and B2B marketing but does not require any experience with marketing automation.
Topics covered include:
- Lead nurturing/drip marketing
- Effective email marketing
- Lead scoring/grading
- Forms/landing pages
- Metrics worth tracking
Think Outside the Inbox is available on Amazon We would love to hear what you think.
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Thanks Matt! We look forward to getting your feedback.