Twittering your way to B2B success
December 26, 2008 2 Comments
In his B2B lead generation blog, Brian Carroll recently posed the question “Can a social media like Twitter boost your lead generation results?” He answers that question with a definitive “yes.”
If you are a B2B company and you are not already on Twitter, I would definitely dive in. Your customers are already there.
Within the first few days of using Twitter we were doing all of the following:
Crowdsourcing ideas for product enhancements by working with our users
Providing tips and how-to examples on our product
Sharing industry news or relevant blog posts, even those of a competitor
Finding competitive intelligence
Conducting ad-hoc surveys/focus groups on a range of topics
Announcing new releases, blog posts, and more via a corporate account
I would recommend taking taking a look at TweetDeck, a very cool Twitter monitoring application, made with Adobe Air (itself a very nice application framework). Set up a permanent search for your company or product name and you will be surprised at what comes in.
TweetDeck
People are already talking about you so why not join the conversation.
Congrats on the reskin Adam. Your tweetdeck description is appealing – I haven’t switched to that yet.
Thanks Rebekah. TweetDeck is great. I’d definitely check it out. Twitterific is also a good one if you have an iPhone.
I have definitely become more and more of a fan of Twitter over the past month. That is what lead me to your blog as well as a lot of other thought leaders in the B2B space. @InboundMarketer put together a great list of marketing automation people on Twitter.