B2B Has a Moment in the Sun

 I thought all B-to-B Marketers might enjoy this recent piece Jonathan Salem Baskin wrote for BtoB Magazine. Baskin reflects on the fact that in this time of economic downturn, B-to-C marketers are coming to terms with the fact that flashy branding campaigns can’t always equal sales – sometimes you have to get back to basics.

“B-to-c marketers are going to start thinking and acting like b-to-b folks,” says Baskin. “You are better positioned, better prepared and better armed to weather the downturn than your b-to-c brethren.”