Salesforce.com Partners with Google Apps

This week, CRM giant Salesforce.com announced a partnership with Google Apps.

The convenient new platform allows communication through popular Google tools Gmail and Google Talk. Sales teams will also have access to applications such as Google Docs and shared calendars. The partnership aims to create an efficient way to manage schedules and maintain up-to-date versions of documents and sales tools.

This partnership embodies the trend of technology moving away from installation-based softwares, as two of the largest advocates of Software-as-a-Service (SaaS) and Platform-as-a-Service (PaaS) join forces.

“Salesforce.com is thrilled to be offering Google Apps integrated with our Salesforce applications and Force.com Platform-as-a-Service to the millions of businesses looking to manage their entire office in the cloud,” said Marc Benioff, chairman and CEO of salesforce.com. “The combination of our leading CRM applications and Google’s business productivity applications pushes forward the transformation of the industry to cloud computing. The end of software is here.”