Marketing Automation Book Published

If you have followed my posts you may have noticed that I have taken quite a hiatus over the past half year. Writer’s block? Actually, quite the opposite.

My latest labor of love is a marketing automation primer that I have published with my Pardot co-founder David Cummings. The material assumes a strong knowledge of both interactive and B2B marketing but does not require any experience with marketing automation.

Pardot Marketing Automation Book

Topics covered include:

  • Lead nurturing/drip marketing
  • Effective email marketing
  • Lead scoring/grading
  • Forms/landing pages
  • Metrics worth tracking

Think Outside the Inbox is available on Amazon We would love to hear what you think.

About Adam Blitzer
Adam Blitzer is the Vice President of Marketing at Pardot and has been in the interactive marketing world for the better part of a decade.

One Response to Marketing Automation Book Published

  1. Adam Blitzer says:

    Thanks Matt! We look forward to getting your feedback.

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