B2B Marketing ROI

The A to Z of B2B

Do You Site Search?

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The percentage of internet users who search on a typical day has been steadily rising for the past few years (from 30% in 2004 to 49% in 2008). Why?

“One likely reason is that users can now expect to find a high-performing, site-specific search engine on just about every content-rich website that is worth its salt. With a growing mass of web content from blogs, news sites, image and video archives, personal websites, and more, internet users have an option to turn not only to the major search engines, but also to search engines on individual sites, as vehicles to reach the information they are looking for.”

- Pew Internet & American Life Project (via Rick Short)

I have been a longtime advocate of adding a search box to your site, but reports like the above continue to prove that search is becoming a normal, and expected, part of the web surfing experience.

Written by Adam Blitzer

December 19, 2008 at 4:10 pm

Posted in Site Search

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